Consentua V Competitors

The easiest way to manage consent is to deploy a tool which simply records and helps you to manage your consent requirements and your customer’s consent decisions. Consentua is one such tool, a lightweight low impact API. It gives users choice and control over what happens to their personal data.

You can also consider a more complex, feature rich Personal Information Manager that will own your and your customer’s personal data interactions. This tool would become your golden record of identity. It would capture and manage consent for that users identity.

Consentua V Competitors.

The table below is a comparison of Consentua versus a PIM based approach to managing user consent.

Criteria

Personal Information Manager - handling consent

Consentua - handling consent

Consentua Comment

Can I use an anonymous identifier. 

No

Yes

Consentua just needs a common identifier with those systems it is capturing and storing consent for.  No personal data required so less risk, cost and faster.

Cloud / SaaS

Yes

Yes

Secure, redundant, resilient cloud infrastructure provided by Azure and BlueMix. 

Secure

Yes

Yes

Unique token accessed URI per Consentua client and user.  Encrypted data exchange. 

Less than an hour to install?

No

Yes

Quick to set up.  Easy to use.  Scalable across an organisation.

Freemium

No

Yes

Try before you buy Consentua. 

By Interaction Charging Model

No

Yes

Consentua use is linked to user value generated.  Not that you are simply a member of the club,

Predictable Costs

Yes

Yes

Can cap or even predict amount of interactions, based on experience & trial period.  Purchase suitable ‘bucket’ of consent interactions in advance.

Licence version

Yes

Yes

Consentua is available under licence

White Label

No

Yes

Your brand, our brand.  Your call.

Users are free?

No

Yes

User interactions and dashboards are free. 

Enterprise Wide

Yes

Yes

As long as all user identifiers are common across an enterprise, Consentua can be THE consent service for that enterprise, (& beyond)

Multi Language

Yes

Yes

Consentua can handle the same consent framework across any language or jurisdiction.

Multiple Consents

No

Yes

Group consents allow consent across time, space, location or circumstance.

Standards Based

Some

Yes

Adhering to the Kantara Consent Receipt standard. 

SDK

No

Yes

Drops into existing app (iOS & Android).  Available as a plugin for 3rd party software soon. 

Other GDPR Benefits

No

Yes

Ask Consentua and it can show which users have consented to what.  From who needs to be forgotten to who wants the best possible service.  All available within a few clicks.

Re-use your PIA?

No

Yes

Create your own consent template from the PIA along with your brand values and service needs.  You are in control over the consent being requested.

Easy external Access

No

Yes

Just grant the external service an API URI and they can access your Consentua service. 

Does the person who pays the bill have control?

No

Yes

Your admins have control over your consentua service.  Creating templates, adding users, adding roles, adding consent services. 

Collective Knowledge

No

Yes

Industry associations, trade groups, clusters of common consent can re-use consent templates.  Facilities best practice.

Different levels of consent easily explained? 

No

Yes

The quid pro quo explained. My data for this level of service.   With all levels in between.  

User Impact minimal

No

Yes

Consentua is intuitive, once a user is notified to go to their ‘new consent’ view they start interacting & set the the level of service to be received versus consent granted.

User Benefits of exchange personal data are clear

No

Yes

Consentua provides that clear, unambiguous, ongoing view of consent. Plus it explains what I get as a user from the data exchange.  

Realtime

Not always

Yes

If the user changes their consent everyone can be told.  But, the recommended use is to only check consent when required, (i.e. before a campaign, before an interaction). 

Different Roles

No

Yes

Multiple roles can be created within a service, but 3 access privileges (SystemAdmin/ClientAdmin/ClientUser)

Bonus Benefits for using Consentua:

Consentua facilitates an improvement in trust between the data subject and your organisation. Improves operational efficiency and reduces risk. Provides a single enterprise and organisation wide view of consent.
Establish your ‘Consentfulness’ score Prepare for an AI driven world using the forthcoming Consentua bots.

Conclusion

The easiest way for 99% of organisations to quickly control the management of consent under GDPR is to use a purpose built consent manager such as Consentua. It is a flexible, secure and lightweight API solution. It encourages trust and improved customer service.

Deploying a whole PIM suite may be the right thing to do for some organisations but it is likely to be a more complex process for a less flexible long term solution. The reliance on using your user’s personal data also means there is risk of unauthorised access.

Consentua helps a DPO manage a single point of entry into your organisation to see who has consented to what. It helps your marketing team get closer to, and know more about, your cutstomers. It provides choice and control.

How do I get Consentua?

Simple.
Go to www.consentua.com to learn more.
Contact the team at [email protected] Start preparing your consent template by taking the output from the privacy impact assessment (PIA) that will be conducted as part of the GDPR preparations to build your unique consent management service. Install the API so it works with your enterprise/business systems. Consentua requires a common user id so it will work with your systems. Consentua does not hold any user data other than this ID. Start using Consentua!

Chris Cooper

Co-creator of Consentua our new GDPR consent service. Principal of KnowNowCities SmartCities experts. Chief innovator & co-founder of KnowNow Information.

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